Owner Shelly Malizola opened Allure in 1996 with two partners. With support from a dedicated staff and fantastic clients, she has grown the business into a thriving salon and boutique. Shelly is passionate about the beauty industry, and believes success in it requires true professionalism, advanced artistic skill, continued education, and staff who know they are supported and valued.

For over 20 years, Allure has been in the business of making clients look and feel their best — and we’re always evolving. What began as a small hair and nail studio has grown into a full service salon and retail boutique, showcasing an extensive collection of fashion accessories, clothing, and gifts. We're so excited to unveil our new online store, where beauty lovers, near and far, can have access to quality products, unique treasures, and the latest trends.